Successful innovation depends on your knowledge about your user. Rhizome R&D is your partner in the development of this critical knowledge and its application to make superior choices clear.

We will provide your team with deep insight into your users’ needs and mental models. You will meet your users and understand the way they think in new light. We’ll build clarity and confidence, so you can focus on building your vision.
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Your team will benefit from the proven research strategies we’ve developed while leading innovation research at top institutions around the world, and launching successful products to over a billion users.
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We offer dedicated engagements of embedded research, working closely with your team to generate and socialize actionable insights and strategy. Together, we will learn more in a few weeks than most teams learn in years.
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If you’re an early-stage team pushing the envelope of innovation, let’s connect. We’d love to learn about the uncharted territory you’re exploring.

When to Design for Emergence

In order to meet long-tail user needs in a market context, designers must move beyond user-centered design and instead design for emergence.
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